FYN Chapter 71 The Promotional Offensive for "Painted Skin"
Chapter 71 The Promotional Offensive for "Painted Skin"
November 16th, Wednesday.
The premiere of "Painted Skin" was held in Beijing.
Huayi invited many big names in the industry and friends from the media, making it a very grand event.
In order to compete with "Lost in Thailand" and not be overshadowed by it, the "Painted Skin" production team also went all out and increased its publicity investment.
They promoted "Painted Skin" by highlighting its star-studded cast and portraying it as an epic fantasy romance film, while also stirring up rumors about the actors.
Another factor was the continuous promotion of the theme song "Painted Heart" from the TV series "Painted Skin," which greatly boosted Jane Zhang's popularity.
The premiere in Beijing this time was a grand affair, used as a form of publicity.
Even Guo Heizi, a crosstalk comedian, was invited to the premiere.
Of course, what is Guo Wengui's relationship with the movie "Painted Skin", and what can he bring to "Painted Skin"?
Who knows!
To better promote the film "Painted Skin," the production team will not only hold the premiere in Beijing, but also hold ten premieres in ten cities across the country.
Not only is "Painted Skin" being heavily promoted, but Benny Chan's "Connected" is too. This Hong Kong film stars Louis Koo, Lau Siu-fa, Tsui Hei-yuen, and Cheung Ka-fai, a pretty good cast.
Benny Chan is a very famous director who has directed films such as "A Moment of Romance", "Who Am I", "Double Infernal Affairs", "New Police Story", and "Rob-B-Hood".
However, compared to Xu Ke, Wong Jing and others, Benny Chan is not as famous.
Gu Qingshan did not hold a large-scale premiere or preview screenings, but instead launched the publicity campaign at a leisurely pace.
Programs that need to be recorded in advance should be recorded to avoid being too rushed during the actual program.
Xu Zheng, Wang Baoqiang, Huang Bo, and others cooperated in the publicity efforts.
On this day, Gu Qingshan and others ate hot pot at the South Gate Copper Pot Hot Pot Restaurant.
This was their first meal together since the start of the school term.
When they have hot pot meals in Beijing, they either choose Donglaishun or Nanmen.
Lamb and beef are always must-orders.
As for the sauce, everyone's taste is different, so you can make your own sauce.
For example, Gu Qingshan doesn't eat spicy food, so he doesn't add any chili peppers, while Jing Tian likes spicy food and adds chili peppers to his sauces.
Each person is given three bottles of beer, but not more, so that the other girls don't get drunk and something bad might happen.
"Qingshan, now that 'Painted Skin' is generating so much buzz, will 'Lost in Thailand' be able to compete?" Jing Tian asked with some concern.
Even here, where we're eating hot pot, they're playing the theme song "Painted Heart" from the movie "Painted Skin".
The trailer for "Painted Skin" was playing in the elevator.
Chai Biyun also expressed some concern, "Yes, there are GGs from 'Painted Skin' everywhere, even at bus stops."
Others also spoke up.
Gu Qingshan laughed and said, "Don't worry, you have to have faith in my 'Lost in Thailand,' have faith in me!"
No matter how much promotion "Painted Skin" invests in, it can't change its opening week screening schedule.
This is based on a signed contract!
"Lost in Thailand" secured 60% of the daily screenings during its first week!
In the original trajectory, "Lost in Thailand" was a box office hit on its opening day, and then soared all the way up, eventually setting a new record for domestic film box office.
Although there are fewer movie screens now than back then, Gu Qingshan's "Lost in Thailand" is of better quality, and Gu Qingshan's fame and "Lost on Journey" added more value to "Lost in Thailand".
"Instead of worrying about these things, you should focus on improving your acting. I'm directing this drama and playing the male lead, with Tian Tian as the female lead. If you don't perform well, don't complain about the poor resources we give you later," Gu Qingshan said.
Lu Shan's eyes lit up. "If I act well, I could become a leading lady like Zheng Shuang?"
"That's right, we're all artists signed with the company, so we can't be too biased. Zheng Shuang is already the leading lady, while we can only play supporting roles," Chai Biyun said.
Kan Qingzi asked, "Is it possible that a drama series was tailor-made for us?"
Zheng Shuang rose to fame with "Meteor Shower," and soon she will be filming "Meteor Shower Again." It would be a lie to say that everyone is not envious.
They're all classmates, and they all have the same relationship with Jing Tian, so why is Zheng Shuang chosen as the female lead?
Gu Qingshan stroked his chin. "It's not entirely impossible!"
"But the key is that you guys have to live up to expectations. If you can't seize the opportunity, you can't blame me," Gu Qingshan said.
Upon hearing this, the group immediately became incredibly excited, as if they had been injected with adrenaline.
They're all doing well, because of Jing Tian, they all have roles to play and have even signed with companies.
Many classmates couldn't find a company to sign them with, and they didn't get any acting roles. At most, they could only do minor roles during summer and winter vacations.
But if you want to become famous, you have to play the leading role like Jing Tian and Zheng Shuang.
......
After finishing their hot pot meal, Lu Shan and the others returned to school.
Gu Qingshan took Jing Tian back to the apartment, and the two took a shower together and lay on the sofa.
Jing Tian nestled in Gu Qingshan's arms, saying, "Don't make things difficult for yourself because of me, or it will affect the company's development."
Gu Qingshan stroked Jing Tian's hair and inhaled its fragrance.
He understood what Jing Tian meant.
"Don't worry, I know what I'm doing. I'll give them a chance, but if they don't seize it, it's not my fault." Gu Qingshan smiled.
It's already very kind of them to give us a chance.
Many people want a chance to prove themselves, but they never get that chance.
Film and television projects involve large investments, and giving him a chance shows that Gu Qingshan is loyal to the company.
If you can't seize opportunities and become famous, then just play supporting roles well.
Furthermore, as the company grows and expands, artist management is an inevitable business that needs to be undertaken, which represents an effective integration of resources.
You can't make someone else famous and let other companies make a fortune.
The actors in "Painted Skin" all have connections to investment companies.
The same principle applies to "Red Cliff".
Some people find it strange that film companies are losing money when it comes to box office revenue sharing, yet they still live quite well. This is because while the investment projects lose money, the actors are making money.
Once a celebrity becomes famous, their earning power is terrifying.
Gu Qingshan didn't ask Jing Tian how much money he made this year, but he knew that even after deducting the film investment share, he probably earned tens of millions just from GG's endorsements and commercial performances.
This means that the company JingTian signs with is essentially himself; after taxes, all the money he earns goes into his own pocket.
If this were a normal artist, the contract between a newcomer and the company would be a 30/70 split, meaning the company takes 70% of the income and the artist takes 30%. If the income is ten million, the company would get seven million, while the artist would get three million.
This revenue sharing ratio is standard practice in the industry.
The same revenue-sharing ratio was also found in the contract signed between Qingshan Film & Television and Lu Shan and others.
The only difference is that there are additional conditions, and the revenue sharing ratio will be adjusted annually based on the artist's situation.
Gu Qingshan had seen far too many instances where popular celebrities had broken ties with their companies, even going to court, over revenue sharing issues.
He's not a heartless capitalist; he wouldn't do something like exploiting celebrities.